Client sector: Social Impact / ConsultingServices: Strategy, branding, website, copywriting.
Brand Identity
Just as the attributes of a good wine can only be explained by its terroir, Mary's origins, values, and experiences define her practice and success. Eau Claire—French for ‘clear waters’—symbolizes transparency, clarity, consensus and flow - an ideal image for the way Mary partners with clients to bring clarity and achieve impact. Eau Claire, of course, has additional meaning and a direct connection to Mary’s hometown and Midwestern farming roots - a unique quality she brings to each client interaction. The name also highlights Mary’s proficiency in French and her international edge. It’s the perfect mix of local and global, capturing where Mary’s been and the entrepreneurial spirit that will take her to where she’s headed.
Color Palette Inspiration
Color Palette and Font
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership,sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership, sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Typography
Construction Logo
The logo consists of a single curve connecting the initials in Eau Claire Consulting, ECC. A single curve is purposeful yet gentle - it depicts the importance of a clear path and flow. The concept behind the logo draws inspiration from waves in natural waters, but not in a predictable way. Its negative space creates a graceful visual illusion. Finally, the curved shape resembles a personal signature, suitable for a consulting business, reinforcing the quality of Mary’s work.
Use Logo
Avatars
Applications
Client sector: Social Impact / ConsultingServices: Strategy, branding, website, copywriting.
Brand Identity
Just as the attributes of a good wine can only be explained by its terroir, Mary's origins, values, and experiences define her practice and success. Eau Claire—French for ‘clear waters’—symbolizes transparency, clarity, consensus and flow - an ideal image for the way Mary partners with clients to bring clarity and achieve impact. Eau Claire, of course, has additional meaning and a direct connection to Mary’s hometown and Midwestern farming roots - a unique quality she brings to each client interaction. The name also highlights Mary’s proficiency in French and her international edge. It’s the perfect mix of local and global, capturing where Mary’s been and the entrepreneurial spirit that will take her to where she’s headed.
Color Palette Inspiration
Color Palette and Font
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership,sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership, sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Typography
Construction Logo
The logo consists of a single curve connecting the initials in Eau Claire Consulting, ECC. A single curve is purposeful yet gentle - it depicts the importance of a clear path and flow. The concept behind the logo draws inspiration from waves in natural waters, but not in a predictable way. Its negative space creates a graceful visual illusion. Finally, the curved shape resembles a personal signature, suitable for a consulting business, reinforcing the quality of Mary’s work.
Use Logo
Avatars
Applications