Client sector: Social Impact / ConsultingServices: Strategy, branding, website, copywriting.
Brand Identity
Eau Claire—French for ‘clear waters’—symbolizes transparency, clarity, consensus and flow - an ideal image for the way Mary Kante partners with clients to bring clarity and achieve impact. It has a direct connection to her hometown and Midwestern farming roots - a unique quality she brings to each client interaction.
Color Palette Inspiration
Color Palette and Font
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership,sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Barn Burgundy: Inspired by the reds found in the Wisconsin landscape, this color allows for high contrast. It can be associated with leadership, sophistication, and strength.
Water Blue: This color represents the water and its transparency. Blue is associated with clear thinking, decisionmaking, trust, and open lines of communication.
Fog Purple: A timeliness and classic color that represents calm and elegance.
Sunshine Yellow: This color is inspired by nature but embellished a bit to be bold and design-oriented. It is associated with high energy, positivity, and hope.
Typography
Logo Construction
The logo consists of a single curve connecting the initials in Eau Claire Consulting, ECC. A single curve is purposeful yet gentle - it depicts the importance of a clear path and flow. The concept behind the logo draws inspiration from waves in natural waters, but not in a predictable way. Its negative space creates a graceful visual illusion. Finally, the curved shape resembles a personal signature, suitable for a consulting business, reinforcing the quality of Mary’s work.
Use of Logo
Avatars
Applications
