AFIDRO’s typographic logo reflects on the concept of innovation and pays tribute to the groundbreaking discoveries pursued by its members. The letter A keeps the same angle of the vintage 1940s logo—a homage to the association’s long history and its contribution to the development of the healthcare system.  At the center of letter D, there is an opening forming an arrow that points forward, in a nod to the future. The open letter O reflects the new plans to expand AFIDRO’s work into a more inclusive approach where collaboration with other stakeholders, patient groups and academia is central to meeting the overarching goal of a more sustainable healthcare system in Colombia.