Client sector: Innovation / Health CareServices: Strategy, branding, website, copywriting The Association of Pharmaceutical Research and Development Laboratories (AFIDRO) gathers the 27 laboratories investing in R&D for public health in Colombia. After 60 years of work, the organization went through a rebrand process to launch a new visual identity and website that came in just in time before the most defiant moment in history: the global quest for a COVID-19 vaccine and treatment. We're proud to support this endeavor to transform AFIDRO's image to reflect its current values and outstanding mission for the benefit of humanity.

Brand Identity

Color Palette


Logo Construction

AFIDRO’s typographic logo reflects on the concept of innovation and pays tribute to the groundbreaking discoveries pursued by its members. The letter A keeps the same angle of the vintage 1940s logo—a homage to the association’s long history and its contribution to the development of the healthcare system.  At the center of letter D, there is an opening forming an arrow that points forward, in a nod to the future. The open letter O reflects the new plans to expand AFIDRO’s work into a more inclusive approach where collaboration with other stakeholders, patient groups and academia is central to meeting the overarching goal of a more sustainable healthcare system in Colombia.

Use of Logo